About SendoAgil

Most consultancies tell you what needs to change. We stay in the room until it does.

SendoAgil was built on a direct observation: the distance between a well-designed strategy and a transformed institution is almost never a strategy problem. It is a leadership problem, an execution problem, and a talent problem — compounded by boards and management teams that know what to do but cannot create the conditions to do it.

That gap is what we close.

Eric A. Adames, Founder & Principal, SendoAgil
Eric A. Adames
Founder & Principal · SendoAgil

The Founder

Eric A. Adames —
Founder & Principal

Eric has spent more than two decades helping financial institutions close the gap between strategic intent and execution reality. His work spans both the United States and Latin America — from growth-stage banks navigating their first regulatory maturity cycle to large cooperatives rebuilding their governance infrastructure under active supervisory pressure.

What shaped his approach to this work was not a textbook framework. It was repeated direct experience of the same failure mode: institutions that commission rigorous strategies, build credible plans, hire capable people — and then watch the organization absorb the plan without changing. The report gets filed. The next crisis arrives. The cycle repeats.

The institutions that break the cycle share one characteristic: leadership that is willing to be challenged, not just advised. Eric's role — and SendoAgil's model — is built around that distinction. We are not here to validate what an institution already believes. We are here to identify what is actually blocking transformation, name it directly, and build the capability to move through it.

"

The sector doesn't need more reports about what's broken. Every CEO in this room already knows what's broken. What they need is someone willing to tell them which of their current decisions are making it worse — and what to do differently in the next 90 days.

— Eric A. Adames, Founder, SendoAgil

Why This Sector

The sector where the stakes are highest and the tools are least developed.

SendoAgil's focus on cooperative financial institutions is not a positioning decision. It is a conviction. Cooperatives, Cajas, and Credit Unions across Latin America serve populations that commercial banks ignore — 40 million members across nearly 5,000 institutions managing $181 billion in assets.

Most of the transformation frameworks designed for this sector were built for commercial banks with professional boards, dedicated strategy functions, and capital structures that allow for error. The cooperative sector has none of those conditions. It operates under democratic governance constraints, politically complex Consejo dynamics, and margin pressure that makes every capital allocation decision consequential.

That is the environment SendoAgil was built for.

40M+
Members served by cooperative financial institutions across Latin America Source: WOCCU, 2024
$181B
Assets managed by the sector — with governance infrastructure built for a smaller era Source: WOCCU, 2024
~5,000
Institutions across LatAm — most of them facing the same eight structural threats simultaneously Source: WOCCU / SBS / SUGEF, 2024

The Firm

Built for this moment in this sector.

Our partner model is deliberate. The cooperative financial sector's transformation challenges are deeply local — shaped by specific regulatory timelines, country-level morosidad dynamics, and the particular political and cultural context of each institution's governance. We build local capability into every engagement by design.

Strategic Execution & Alignment ★
Multi-year transformation agendas that boards actually monitor and management actually executes. The entry discipline for most SendoAgil engagements.
Governance & Board Competency
Director development, skills frameworks, and idoneity compliance that meets regulatory standards without compromising cooperative principles.
Leadership & Talent Development
Leadership pipelines, executive coaching, and compensation frameworks that let you compete for the professionals you need.
Digital Capability Building
Digital maturity assessments, technology roadmaps, and Open Finance readiness — without the generic playbook.
Business Model Innovation
Revenue architecture, product diversification, embedded finance readiness, and the board-level decisions required to move beyond net interest margin dependency.

These five disciplines are not service lines that operate independently. They are integrated capabilities deployed together — because institutions that fail do so at the intersection of all five, not at the failure of one.

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Active Markets
United States Mexico Costa Rica Panama Peru Chile

SendoAgil operates through a curated network of sector-specific partners in each priority market — professionals with existing regulatory knowledge and institutional relationships.

Trusted by financial institutions across Latin America

Mibanco Banco Nacional de Costa Rica Banco Pichincha Banregio

What Clients Say

The measure of this work is what changes after we leave.

"

Eric was the leader of the effort — skillfully connecting with executives, exposing voids, holding up the mirror, speaking truth, and professionally holding leaders accountable in their transformation.

Russ Schoenke
Founder, Principal · Flow Forge System
"

The next testimonial here will come from a CEO or Consejo President of a cooperative financial institution — the highest-priority content gap on this page.

Coming — Phase 2

A Direct Word

We are not the firm you hire to feel better about a situation you already know is serious.

If you are looking for a consultancy that will spend three months in discovery, produce a comprehensive report validating your existing plan, and leave you with a roadmap that no one follows — we are not the right partner.

We are the firm you hire when you are ready to be honest about what is actually blocking your institution's transformation — and you want a partner who will stay engaged until something measurable changes.

That is a different kind of engagement. It requires a different kind of leadership commitment. If that is the conversation you want to have, revealing your institutional power is the right first step.

Next Step

The Institutional Power Map is a 10-business-day engagement — evidence-based, board-ready.

A clear, evidence-based picture of where your institution stands against the eight structural threats — and a sequenced roadmap of what to tackle first. No long proposal process. No generic framework. A direct conversation grounded in sector data and your institution's specific situation.

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