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Don’t Plan Strategy. Pursue Strategic Success.

Business Strategy & Execution·Eric Adames·Jan 6, 2026· 2 minutes

Most organizations don’t lack strategic plans. They lack strategic success.

At SendoAgil, we don’t exist to help create prettier plans or longer presentations. We exist to help organizations pursue strategic success.

Strategic planning is an activity. Strategic success is a condition.

Planning produces documents. Strategic success produces outcomes.

In many organizations, strategy has been reduced to an annual exercise or a project with a defined beginning and end. Once the plan is approved, execution takes over—and urgency fills the agenda.

For us, strategic success is not abstract. It is the organization’s ability to create, deliver, and capture value in an intentional and sustained way.

Strategic success shows up in real moments: - decisions made under pressure - what leaders explicitly choose not to do - how priorities are protected

Strategic success is never guaranteed. Markets shift. Customers evolve. That is why we insist on pursuit.

Before talking about priorities or execution, leaders must face one question: How do we define strategic success—and how do we know we are actually pursuing it?

If you don’t define strategic success, execution will define it for you. That is how organizations fall into what we call the Execution Vortex.

At SendoAgil, we don’t plan strategy. We help leaders pursue strategic success—deliberately, visibly, and consistently.