Let's help each other develop New Capacities for Action
Sharing knowledge occurs when people are genuinely interested in helping one another develop new capacities for action; it is about creating learning processes.
Peter Senge
The Knowledge Box - SendoAgil Blog
Marketing
Imaginemos una Silla
Imaginemos una silla. ¿De qué color es? Porque la que yo estoy imaginando es blanca, de madera y con un estilo retrofuturista, sin descansabrazos. ¿Es la misma silla que imaginaste tú? Las matemáticas dicen que no.
The Pepsi Paradox
A few decades ago, Pepsi executives conducted a macro market study called "The Pepsi Challenge", which consisted of offering people to drink two cola drinks in two identical glasses, with no way to identify the brand. One was, of course, Pepsi. The other was Coca-Cola.
Communicating what really matters
When I was a child, my mother constantly told me that "people understand each other by talking," and I believed her. With years of experience, I have learned that she was right, but it was a partial reason. In order to speak (meaning: communicate) we need to have several things first:
La Paradoja de Pepsi
Hace algunas décadas ya, los directivos de Pepsi hicieron un macro estudio de mercado llamado “El reto Pepsi”, el cual consistía en ofrecerle a las personas que bebieran en dos vasos idénticos, sin ninguna manera de identificar la marca, dos bebidas de refresco de cola. Uno era, por supuesto, Pepsi. El otro era Coca-Cola.
SendoAgil is committed into creating a community based on open collaboration with sharing of knowledge and practical experiences.
Eric A. Adames - SendoAgil Founder & CEO